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Understanding your Analytics and Reports

Hotelia's Analytics and Reports section gives you a consolidated view of how your property is performing, calculated from your own live booking data. This article covers where to find it, what each tab shows, how the key numbers are defined, and the rules

Written by Jamie Frausto

Where to find it

Open Analytics from the sidebar, under Management, then Analytics.

The page always opens on the Today range, so the numbers you see match the daily cards on your Overview dashboard.

Choosing a date range

At the top of the page you'll find the date range selector, with a few options:

  • Today (this is the default)

  • This Week

  • This Month

  • Last 30 Days

  • Custom Date Range

Tip: clicking the Daily Revenue card on your Overview dashboard opens Analytics with Today already selected, so the two surfaces always show the same figure.

The three tabs

Tab

What it shows

Overview

Your key daily and period metrics and performance trends

Forecast

A weekly occupancy and revenue outlook based on booked rooms

Revenue Optimization

Pricing recommendations based on your historical booking patterns

Overview tab

This tab shows your property's current performance.

Daily Revenue card

How much the property earned on the selected day. It's labeled "Daily Revenue, room plus add-ons and fees, excl. tax."

Included: room revenue, add-on revenue, and resort fees. Excluded: sales tax and occupancy tax, and other taxes.

Essential Daily Performance

Three metrics that describe how your rooms are performing:

Metric

Definition

Occupancy

Booked rooms divided by sellable rooms. Sellable rooms exclude any units marked Maintenance or Out of Order.

ADR (Average Daily Rate)

Room revenue only, divided by rooms sold. Add-ons and resort fees are left out, so ADR reflects pure room yield.

RevPAR (Revenue Per Available Room)

Room revenue only, divided by sellable rooms.

Why these differ from Daily Revenue: Daily Revenue includes add-ons and resort fees, while ADR and RevPAR use room revenue only. This is intentional. ADR and RevPAR are standard hospitality metrics that need to reflect room yield, not total revenue, so you can compare them against the rest of the industry.

Period Revenue chart

A trend of your total booking value across the selected period. This is shown on a gross basis, so depending on how the underlying totals were recorded it may include taxes, and it's labeled accordingly.

Add-on revenue breakdown

Each active add-on and the revenue it generated in the selected period, including how many were sold and the total earned.

Forecast tab

The Forecast tab looks ahead with a weekly outlook.

What it counts:

  • Booked rooms are all reservations that cover each day, meaning confirmed, checked in, completed, and checked out. It counts every stay that spans the day, not just guests arriving that day.

  • Sellable rooms are your total inventory minus anything in Maintenance or Out of Order status. This is the same denominator the Overview occupancy card uses, so the two match.

Each day also shows a daily revenue figure using the same definition as the Overview Daily Revenue card: room revenue plus add-ons plus resort fee, excluding tax. Values are shown in whole dollars.

Data window: the forecast pulls one year of booking data in each direction. Any day outside that window shows "No data" rather than a misleading zero.

Revenue Optimization tab

This tab looks at your confirmed and completed bookings within the selected range and suggests rates for the week ahead.

Insights shown:

  • Best Performance Day: the day of the week with your highest historical revenue.

  • Opportunity Day: a lower-demand day where a promotion might help.

  • Average Rate: your current average base rate across all rooms.

Next week's pricing recommendations: for each of the next seven days, Hotelia suggests a rate and an adjustment based on your historical occupancy patterns.

  • Plus 15% when historical occupancy is well above average.

  • Minus 10% when historical occupancy is well below average.

  • No change on typical demand days.

These are starting points, not automatic changes. You can override any of them when you set your rate rules or manual rates.

The two revenue definitions

Hotelia keeps two revenue numbers distinct, and knowing the difference explains why some figures don't line up at first glance.

Definition

Includes

Used by

Daily Revenue

Room revenue, add-ons, and resort fee. Excludes sales and occupancy tax.

Overview Daily Revenue card, Analytics Daily Revenue card, Forecast daily revenue

Room Revenue

Room revenue only. No add-ons, no resort fee.

ADR, RevPAR, Essential Daily Performance

  1. Why resort fees count as earnings: a resort fee is money the hotel keeps, much like an add-on. Sales and occupancy taxes are collected on behalf of the tax authorities and passed on to them, so they're not counted as revenue you earned.

  2. How multi-night add-ons and fees are handled: add-ons and resort fees are stored as totals for the whole stay. For Daily Revenue, they're split evenly across the nights of the stay, so a single booking doesn't spike one random day.

What counts as revenue

A booking only contributes to Daily Revenue when it's countable:

  • Refunded bookings are excluded. Once refunded, a booking no longer counts toward any day.

  • Charged no-shows are included. If a guest is marked a no-show but the stay was charged and not refunded, that revenue counts.

  • Cancelled bookings are excluded. A cancelled stay never contributes.

The same rules apply to both the Overview Daily Revenue card and the Analytics Daily Revenue card, so the two always stay aligned.


Good to know

  • The analytics are read-only. They show your numbers. To change a rate, you make that change in your rate settings, not on the analytics page.

  • Everything here is included. The full dashboard, forecast, and pricing recommendations come standard on every plan, with no paid add-on.

  • Need marketing analytics? For website tracking on top of this, Hotelia supports Google Tag Manager, which you set up separately. For anything else about your reports, reach out to support.

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